The automotive industry is on the verge of fundamental technological changes. Today, 130 years after the invention of the automobile by Gottlieb Daimler and Carl Benz, we are committed to play a decisive role in this transformation towards a more sustainable mobility.
The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared and Electric. The new concept vehicle ‘Generation EQ‘ is the logical fusion of all four pillars. Presented at the Paris Motor Show, ‘Generation EQ’ is the forerunner of Mercedes-Benz’s new product brand for electric mobility, which goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations.
The close-to-production concept vehicle ‘Generation EQ‘ marks the launch of an architecture for battery-electric vehicles across all models. In 2007, the e-smart was a pioneer of electric motoring. We’re now flipping the switch. We’re ready for the launch of an electric product offensive that will cover all vehicle segments, from the compact to the luxury class.